GTM that
moves markets.

Engineer turned marketer.
Still tracing root causes.

I graduated with a B.E. in Electronics & Telecommunications from Atharva College of Engineering, Mumbai. I chose marketing over engineering not because I couldn't do the circuits — I could — but because I was more fascinated by why people decide than by how signals travel.

That engineering instinct never left. I trace every marketing problem to its root before I touch a channel. At Nua, the real problem wasn't content volume — it was that period care lived in cultural silence, and no D2C brand had normalised the conversation. Community-first wasn't a content strategy. It was a category-creation bet. It paid off: 15× ER growth, +75% revenue, and a community that absorbed a data-leak crisis without dropping a single MoM growth number.

At OZiva, the structural insight was that India's first B Corp nutrition brand had already done half the persuasion before the ad ran. I stopped writing price-justification copy and started writing verification copy. Cart-to-purchase went to 22% against an 8% category average.

At Borosil, I owned every marketing function — celebrity collaborations, retail PDPs, trade events, Meta & Google — as one person. The ₹10L day-one Tiffin Box launch, the HGH India booth, the ₹1Cr from retail content. The insight that held it together: coherence across touchpoints is worth more than excellence in any one channel.

I've been AI-native since mid-2023. Not as a talking point — I integrated 25+ tools into real daily workflows and reduced content TAT by ~80% at Apollo Global Management. I can prompt, build prototypes in Cursor, automate pipelines in n8n, and read a Metabase dashboard without asking engineering to explain it. I'm a marketer whose output is structurally accelerated by AI.

Currently: Assistant Manager, Media & Communications at Apollo Global Management — one of the world's largest alternative asset managers. Building internal communications infrastructure for leadership-level strategic partnerships.